After the critical acclaim that All Elite Wrestling’s maiden pay-per-view received, many wondered whether the facts and figures would reflect that.
On the latest edition of Wrestling Observer, Dave Meltzer has revealed that Double Or Nothing is estimated to have done 98,000 buys. This number is just under double what they received for All In, but what makes that all the more impressive is that this event was at a significantly higher price in the United States (All in was $39.99, where as Double or Nothing was $50).
Two-thirds of their sales came from from the U.S., with the U.K. (where
The Buy In aired on free television channel ITV 4) being the strong second followed by Australia, Germany and Canada. It is close to ECW’s biggest ever show Heatwave 1999, which did 99,000 but it should eclipse that following replay buys, making it the biggest non-WWE or WCW pay-per-view in history. To put this into further perspective, Impact Wrestling’s best ever pay-per-view buy-rate was between 55-60,000 buys and that was while they were on a major television network in the form on Spike TV. It also soundly beat the last UFC digital-exclusive events, and wasn’t far behind the previous show.
What is interesting to note is that the split between traditional pay-per-view buys to digital buys is close to 50/50. This tells us a lot about the audience because most current products do 15 to 25 percent of their orders digitally these days, aside from UFC which has made a deal to move off television.
In regards to social media trends, AEW was the second most searched item on Saturday night on Google, topping 220,000, trailing only the Toronto Raptors. To put this into perspective; All In, New Japan Tokyo Domes, and ROH/NJPW in Madison Square Garden never cracked the top 20. NXT have done it once, eaching 50,000 searches for the last Brooklyn event. It also beat the last UFC show by 12 percent and beat Money in the Bank by 35 percent. However,in regards to second-day interest, it more than quadrupled Money in the Bank and was more than six times greater than UFC 237, and that’s with Raw the day after Money in the Bank and ESPN news coverage the day after UFC 237.
In summary, Double Or Nothing was a resounding success for All Elite Wrestling in not only the pro wrestling sense, but it was a positive hammer blow for wrestling in the mainstream also.