ESL Gaming X Monster Energy Partnership

On June 29, 2021, ESL Gaming announced they will be partnering with Monster energy. Monster Energy has a history within gaming and esports. They will become a critical aspect and supporter for future events. Events such as DreamHack esports.

After a Successful Partnership with DreamHack Since 2014, Monster Energy Expands Across 18 Competitions in ESL Pro Tour CS:GO and DOTA2, and Partners with the CS:GO HUB


DreamHack is an immersive, gaming lifestyle experience where the community comes to life. Millions of fans tune in to DreamHack broadcasts each year, and the 24 hour-a-day festival weekends feature everything gaming under one roof. Attendees experience professional esports tournaments, amateur and varsity gaming tournaments, world-famous bring-your-own-computer (BYOC) LAN party, cosplay championship, panels, art, activities, expo, screenings, live music and more. In 2020, DreamHack merged with ESL to create ESL Gaming, the world’s largest esports and gaming lifestyle company. The two organizations have been shaping the industry and leading esports and gaming innovation, across the most popular video games with numerous online and offline esports competitions and festivals.


ESL Gaming is the world’s largest esports and gaming lifestyle company. Since 1994, the company has been shaping the industry and leading esports and gaming innovation on a global scale across the most popular video games with numerous online and offline esports competitions, and through premier gaming lifestyle festivals. The company operates high-profile, branded international leagues and tournaments under the ESL Pro Tour, including ESL One, Intel® Extreme Masters, ESL Mobile, ESL Pro League, and other preeminent, stadium-size tournaments. ESL Gaming also produces and hosts DreamHack Open tournaments, ESL National Championships, grassroots amateur cups, matchmaking systems, and DreamHack’s gaming lifestyle festivals — which feature everything gaming under one roof. ESL Gaming is part of MTG, the leading international digital entertainment group. More information is available at


“We are thrilled to welcome Monster Energy to the larger ESL Gaming family, continuing their commitment to being one of the largest supporters of the gaming and esports community,” said ESL Gaming Co-CEO Craig Levine. “With ESL and DreamHack providing some of the biggest and best esports competitions and events in the world, our collaboration will play a large role in fulfilling our vision of creating a world where anyone can be somebody.”

“What started as a new and exciting partnership between DreamHack and Monster Energy in 2014 has since developed into one of the longest and most successful partnerships within the esports and gaming industry,” said Monster Energy CMO Dan McHugh. “Not only have we enabled top-tier DreamHack esports tournaments, but we have also been an integral part of their festivals throughout the world with exciting on-site activations that have gathered fans of all ages and backgrounds. We look forward to growing our relationship even further with ESL Gaming and being a part of the future of esports across the globe.”


Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative
beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene. Monster
Energy is a brand that believes in authenticity and is the core of what its sports, athletes, eSports
athletes and musicians represent. More than a drink, it’s the way of life lived by athletes, sports,
bands, gamers, believers and fans. See more about Monster Energy including all of its drinks at

The new partnership means Monster Energy will continue their support of the thriving esports landscape as a global partner 18 competitions within the ESL Pro Tour including Intel Extreme Masters, the ESL Pro League, DreamHack Open, and ESEA Premier.

Courtesy ESL Gaming

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