Today, the Commissioner’s Office of the ESL Pro League confirmed that the Louvre Agreement, the innovative business partnership between ESL Gaming and 14 of the top esports teams in the world, has been officially nominated for the Partnership Award in association with Evolution London at the 2022 Sports Industry Awards. The Louvre Agreement has been shortlisted alongside some of the biggest partnerships of the last 12 months and will be going up against the likes of eBay, Lucozade Sports, EA Sports, McDonalds, ParalympicsGB, British Olympic Association, and more.
This award recognises and celebrates an important partnership between two or more organisations that is delivering high-impact, multi-layered results. Alex Inglot, Commissioner of the ESL Pro League, has led the implementation of the Louvre Agreement since its inception in 2020 and leads the Commissioner’s Office, which is the team responsible for upholding and implementing the partnership. He commented saying “The Louvre Agreement’s nomination for the Partnership Award at this year’s Sports Industry Awards is a testament to the value and investability of both CS:GO and the ESL Pro League. To have the Louvre Agreement recognised by an organisation such as the Sports Industry Group is a real honour. I will be very proud of the team if this nomination results in the Louvre Agreement becoming an award-winning partnership.”
The nomination comes off the back of a very successful year for the Louvre Agreement;
- In March 2021 they launched a Request for Proposals (RFP) in which esports teams looked to join the partnership that democratises the ownership of the ESL Pro League.
- After more than 40 applicants and 6 months of processing, the RFP was finalized and in October 2021 they announced a $20Million (USD) investment total by Furia, BIG, and Heroic.
- In January 2022 they announced that the members of the Louvre Agreement unanimously voted to extend the agreement until at least the end of 2025.
About the Louvre Agreement:
The Louvre Agreement is a groundbreaking new agreement between 14 leading CS:GO teams and ESL Gaming who jointly govern the setup of the ESL Pro League and the share of revenues and profits from ESL’s Pro Tour competitions. The teams, representing the top level of professional CS:GO, are now majority stakeholders in the league with a long-term slot for participation. By partnering with the leading CS:GO teams the new agreement further establishes the ESL Pro League as one of the most valuable properties in the global business of esports.
About the EPL Commissioner’s Office:
The Commissioners Office is an Independent esports body dedicated to the growth and development of the ESL Pro League and the Louvre Agreement that sits behind it. Led by the Commissioner, Alex Inglot, the Commissioner’s Office aims to build equity, increase investment and democratise revenue share for ESL Gaming and the Partner Teams of the ESL Pro League.
Founded in 2000, ESL has been developed into the world’s largest esports company leading the industry across the most popular video games with numerous online and offline competitions. It operates high profile, branded international leagues and tournaments such as ESL One, Intel® Extreme Masters, ESL Pro League and other top tier stadium-size events, as well as ESL National Championships, grassroots amateur cups and matchmaking systems, defining the path from zero to hero as short as possible. With offices all over the world, ESL is leading esports forward on a global scale. ESL is a part of MTG, the leading international digital entertainment group. https://pro.eslgaming.com/csgo/proleague/
Courtesy ESL GAMING